The real payoff of direct-to-consumer game sales isn’t the 25-30% in platform fees a studio keeps – it’s the direct player relationship that a webstore makes possible, which platform storefronts structurally cannot provide. This guide breaks down what D2C actually changes for a studio, what it costs to run properly, and how the main merchant-of-record … Read more
Gaming currently draws less than 5 percent of worldwide media investment while commanding daily attention that rivals or exceeds channels already treated as core spend. That gap – not novelty, not hype – is the actual case for adding gaming as a standing line in a media plan rather than a recurring test. This reference … Read more
Native, gameplay-triggered ad formats consistently outperform interruptive ones with Gen Z gamers – this guide breaks down why. Reaching Gen Z through gaming is one of the few reliable options left for advertisers, but it comes with a constraint most other channels don’t have: this audience is unusually fast to punish advertising that interrupts play. … Read more
Google Play Chargebacks Are Moving Onto the Studio P&L *For payments and compliance leads: Google Play’s August 2026 rule turns chargebacks into a studio cost. The answer is not better policy prose. It is evidence, captured before the dispute arrives.* ## TL;DR – After August 3, 2026, Google Play and developers share chargeback costs on … Read more